Nabokov called his talents “banal” and a waste of brilliant technique. The highbrow art critics called his work “bourgeois” and “kitsch”. He was unjustly called an illustrator instead of an artist. Norman Rockwell didn’t care. He painted what he wanted to and gave the people what they wanted in his idealistic, sentimentalistic portraits. Over the course of 47 years and 323 original works, his perceptive, nostalgic eye for his America graced the cover of the Saturday Evening Post.
Born in New York, he eventually made his way to New England. He first lived in Vermont and eventually landed in the small Western Mass town of Stockbridge, Massachusetts. He did most of his painting there, eventually immortalizing small town life through his ongoing commitment to illustrating the cover or The Saturday Evening Post, consequently showing the world his views on life through his works.
I was 12 when he died. I remember my Grandmother being deeply upset. It was then that I made the connection between the magazine covers that littered her coffee table and the wonderful artist behind them. An aspiring artist myself, I was fascinated by his technique.
As I got older I began to appreciate his work even more. I moved from admiring the technique of Rockwell’s work to the subject matter behind it. His portrayals resonated with me. The magic of Christmas…
Rockwell always brings me back to a time when Christmas was about family and neighbors. The one time of year when everyone was always nice to each other. When people Caroled, drank Eggnog and a gift was appreciated, be it a hand made pasta sculpture from a small child or a simple card. We weren’t valued by the extravagance of our gift.
Rockwell was most famous for his Christmas works but so many other of his recurring themes impacted me. The fun, and difficulties of being a child (and remember that his was a much simpler time…
He didn’t shy away from controversial subjects either and he took heat about it but remained unfazed…
He was once told that his depictions of racial relations would get him banned. He insisted to the Post that if he was censored he would walk away. He was allowed to continue. He was a man of conviction.
I was raised with his values of post-Depression, post-war frugality and conservatism. Waste not, want not was a daily mantra. My parents and grandparents fixed things when they broke, they didn’t throw them away. They “darned” socks with holes, they didn’t buy new ones. In a time of burgeoning rampant consumerism and pursuit of the next “new” thing, they were firmly planted in the “old times”; a simpler way of life that simply made sense. I truly loved that mentality, to this day I reject the “new is better” mindset.
Rockwell, during those times, stuck faithfully to the old ways, he continued too portray the America that he knew and likely sensed that he was to be a curator of them lest they be forgotten. When a horse drawn wagon rode alongside a new-fangled “car”. When children played in the street without fear of boogeymen. When people knew, respected and loved their neighbors.
I often muse that I was born in the wrong era. I would have loved to have grown up in Rockwell’s ’20’s.
Baseball was played for the love of the game, not massive contracts.
A time when men and women dressed in suits and dresses when going out in public.
A time when families ate dinner together every night.
A time when children played safely outside, in a neighborhood where people knew, cared about and supported each other.
A time when Doctor’s made House calls.
When civility and manners ruled the land.
I long for a return to these days but I know they will never return. That is why I have the Rockwell’s Coffee Table Books at the ready. As far as I’m concerned they have never been more relevant.
The Tao of Bill 